8 part video series on the history of Champagne filmed in France

Business Lesson 4 to learn from champagne

Louis XIV Sun King

4. Harness the power of celebrity spokespersons or endorsers.

The wines of Champagne were mostly known locally until the French kings, who resided in the Palace of Versailles, helped spread their popularity within France and other countries. Louis XIV first tasted champagne as a teenager at his coronation in the Cathedral of Rheims in 1654 (located in the heart of the Champagne region), and afterwards, it is reported he rarely drank anything else. Read More...

Royal Warrants for Champagne

Anointing of Louis XIVAnointing of Louis XIV

“Champagne… the wine of kings, the king of wines”, Guy du Maupaussant. Read More...